Digital Communications Strategist
3.
6 10 hours ago Full Job Description Position Summary/Position Under the direction of the Manager of Web & Internal Communications, the Digital Communications Strategist plays a critical role in integrated marketing and communications.
This position is responsible for gathering all information across the company and external vendors or partners required to develop communications plans and write content for social media, digital advertising, and email collaterals specifically to IEHP members, providers, partners, and general community.
In addition, this position will develop and execute strategies and monitor the marketing programs in collaboration with other departments and external vendors.
Major Functions (Duties and Responsibilities) 1.
Work with IEHP management and creative team to develop various internal and external social media, digital advertising, and email communication messages and strategies.
2.
Facilitate, collaborate, and act as liaison for marketing partnerships with external departments & integrate relevant campaigns into the integrated marketing & communications plan.
3.
Ensure social media, digital advertising, and email deliverables support IEHP branding profile and goals.
4.
Consult with the appropriate IEHP Team Members to develop the purpose, strategy, target audience, style, and length of the content.
Write and subsequently edit IEHP social media, digital advertising, and email materials.
5.
Triage all requests from Members, Providers, and General Community through the social media, digital advertising, and email channels to appropriate departments and ensure timely fulfillment of requests.
6.
Develop survey and identify success metrics for the responsible programs to report out the program outcomes.
7.
Work with the Communications Writers to get all materials translated by submitting the approved English content to the communications writer when the project is routed to the chiefs and communicating any changes to the English content.
8.
Track and update all activities related to the IEHP social media, digital advertising, and email, marketing campaign.
Work and communicate with other departments and external vendors to launch new campaigns and report on campaign results to management.
9.
Research, recommend and implement industry best practices on the social media, digital advertising, and email.
10.
Work with the Graphic Designers to develop new ad artwork and messaging strategy for social media, digital advertising, and email.
Work with Web Developer to develop landing pages consistent with ad campaigns and messaging.
11.
Manage day-to-day interactions and relationship with social media, digital advertising, email, and SEO vendors.
12.
Track, update, and report IEHP's social media profiles (Facebook, Twitter, Instagram, and LinkedIn) through the social media dashboard platform.
Also, responsible for collaborating with various departments to develop strategic messaging campaigns and to support the distribution and promotion of any podcast programs.
13.
Manage social media promotion budget to optimize spend.
Analyze results and edit future campaigns accordingly.
14.
Work with Digital Production Specialist to keep YouTube channel current and relevant.
15.
Plan/Execute/Analyze/Report out digital advertising campaigns.
16.
Ensure IEHP material complies with the reading level required by the regulatory agencies.
Run a health literacy assessment (HLA) on all member materials to obtain a 6th grade reading level and keep a record of the assessment.
Update projects in the project management tool and ensure all timelines and deliverables are met.
17.
Ensure all online IEHP member materials receive regulatory approval before production by working with Compliance.
Supervisory Responsibilities Leading:
Self Experience Qualifications Three (3) years of experience in writing, formulating copy and editing in the following industries:
health care, hospital, health plan, advertising, public relations, or other relevant industry.
Three (3) years of experience in digital communications including web, social media, texting and/or emailing.
Preferred Experience Experience with HTML coding a plus.
Education Qualifications Bachelor's degree in Business, Communications, Marketing, Public Relations or related field from an accredited institution required.
Drivers License Required No Knowledge Requirement Knowledge of Microsoft Office Suite, website content management, HTML, Good Ads and GA4.
Skills Requirement PC proficient.
Microsoft Office Suite, website content management, email platforms, and GA4.
The Digital Communications Strategist will possess exceptional customer service skills and ability to analyze programs.
Abilities Requirement The Digital Communications Strategist will possess the ability manage multiple projects, can triage projects, meet deadlines, and approach new opportunities with innovative ideas while maintaining IEHP standards of quality and brand voice.
Will also have the ability to articulate and present ideas and concepts to groups of people and ability to work with different personalities effectively.
Commitment to Team Culture The IEHP Team environment requires a Team Member to participate in the IEHP Team Culture.
A Team Member demonstrates support of the Culture by developing professional and effective working relationships that include elements of respect and cooperation with Team Members, Members and associates outside of our organization.
Working Conditions Position is eligible for telecommuting/remote work location model upon completing the necessary steps and receiving HR approval.
The incumbent approved to telecommute may periodically be required to report to IEHP's main campus for mandatory in-person meetings or for other business needs determined by IEHP leadership.
Work Model Location Telecommute Physical Requirements Gross Manipulation - CONSTANTLY Keyboarding:
Touch-Screen - CONSTANTLY Keyboarding:
Other - CONSTANTLY Use of computer mouse - CONSTANTLY Twisting - FREQUENTLY Bending - FREQUENTLY Squatting - FREQUENTLY Flexion of the neck - CONSTANTLY Extension of the neck - CONSTANTLY Twisting of the neck - CONSTANTLY Reaching (at shoulder level) - CONSTANTLY Reaching (below shoulder level) - FREQUENTLY Hearing:
One-on-One - CONSTANTLY Hearing:
In a group - CONSTANTLY Hearing:
Over the Telephone/Cell Phone - CONSTANTLY Hearing:
Conference Speakers/Video Calls/Radio Calls - CONSTANTLY Hearing:
Other sounds - CONSTANTLY Use hands/fingers to handle or feel - FREQUENTLY Fine manipulation - FREQUENTLY Simple Grasp - FREQUENTLY Up and down flexion of wrist - CONSTANTLY Side to side motion of the wrist - CONSTANTLY Turning/rotation of wrist or hand - CONSTANTLY Powerful Grasp/Tight Grasp - FREQUENTLY Alternate Sit/Stand or Walk at Will - CONSTANTLY Standing - FREQUENTLY Walking - FREQUENTLY Climbing - FREQUENTLY Sitting - CONSTANTLY Communicate:
Information/ideas verbally - CONSTANTLY Communicate:
Verbally engage with customer base - CONSTANTLY Communicate:
Give Instructions, advise, warn, instruct - CONSTANTLY Indoors - FREQUENTLY Outdoors - FREQUENTLY Lighting - CONSTANTLY Far Visual Acuity - FREQUENTLY Near Visual Acuity - CONSTANTLY Perform complex and varied tasks - CONSTANTLY Develop and maintain positive work relationships - CONSTANTLY Adaptability:
rate of change in work location - FREQUENTLY Adaptability:
rate of change in work schedule - CONSTANTLY Adaptability:
rate of change in work tasks - CONSTANTLY Regular contacts:
co-workers, supervisor - CONSTANTLY Regular contacts:
recurring clients - CONSTANTLY Other contacts:
public exchange - CONSTANTLY Other contacts:
one-time clients - CONSTANTLY Decision-making - FREQUENTLY Lead/Influence Others - FREQUENTLY Work review - CONSTANTLY Rapid Pace of work - FREQUENTLY Control of work pace - FREQUENTLY Pace of work with faster/slower work periods - FREQUENTLY Problem Solving - CONSTANTLY Memory - CONSTANTLY Understand and follow direction - CONSTANTLY Regular and reliable attendance - CONSTANTLY A reasonable salary expectation is between $70,012.
80 and $89,273.
60, based upon experience and internal equity.
Inland Empire Health Plan (IEHP) is the largest not-for-profit Medi-Cal and Medicare health plan in the Inland Empire.
We are also one of the largest employers in the region, designated as Great Place to Work.
With a provider network of more than 5,000 and a team of more than 3,000 employees, IEHP provides quality, accessible healthcare services to more than 1.
5 million members.
And our Mission, Vision, and Values help guide us in the development of innovative programs and the creation of an award-winning workplace.
As the healthcare landscape is transformed, we're ready to make a difference today and in the years to come.
Join our Team and make a difference with us! IEHP offers a competitive salary and stellar benefit package with a value estimated at 35% of the annual salary, including medical, dental, vision, team bonus, and state pension plan.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
6 10 hours ago Full Job Description Position Summary/Position Under the direction of the Manager of Web & Internal Communications, the Digital Communications Strategist plays a critical role in integrated marketing and communications.
This position is responsible for gathering all information across the company and external vendors or partners required to develop communications plans and write content for social media, digital advertising, and email collaterals specifically to IEHP members, providers, partners, and general community.
In addition, this position will develop and execute strategies and monitor the marketing programs in collaboration with other departments and external vendors.
Major Functions (Duties and Responsibilities) 1.
Work with IEHP management and creative team to develop various internal and external social media, digital advertising, and email communication messages and strategies.
2.
Facilitate, collaborate, and act as liaison for marketing partnerships with external departments & integrate relevant campaigns into the integrated marketing & communications plan.
3.
Ensure social media, digital advertising, and email deliverables support IEHP branding profile and goals.
4.
Consult with the appropriate IEHP Team Members to develop the purpose, strategy, target audience, style, and length of the content.
Write and subsequently edit IEHP social media, digital advertising, and email materials.
5.
Triage all requests from Members, Providers, and General Community through the social media, digital advertising, and email channels to appropriate departments and ensure timely fulfillment of requests.
6.
Develop survey and identify success metrics for the responsible programs to report out the program outcomes.
7.
Work with the Communications Writers to get all materials translated by submitting the approved English content to the communications writer when the project is routed to the chiefs and communicating any changes to the English content.
8.
Track and update all activities related to the IEHP social media, digital advertising, and email, marketing campaign.
Work and communicate with other departments and external vendors to launch new campaigns and report on campaign results to management.
9.
Research, recommend and implement industry best practices on the social media, digital advertising, and email.
10.
Work with the Graphic Designers to develop new ad artwork and messaging strategy for social media, digital advertising, and email.
Work with Web Developer to develop landing pages consistent with ad campaigns and messaging.
11.
Manage day-to-day interactions and relationship with social media, digital advertising, email, and SEO vendors.
12.
Track, update, and report IEHP's social media profiles (Facebook, Twitter, Instagram, and LinkedIn) through the social media dashboard platform.
Also, responsible for collaborating with various departments to develop strategic messaging campaigns and to support the distribution and promotion of any podcast programs.
13.
Manage social media promotion budget to optimize spend.
Analyze results and edit future campaigns accordingly.
14.
Work with Digital Production Specialist to keep YouTube channel current and relevant.
15.
Plan/Execute/Analyze/Report out digital advertising campaigns.
16.
Ensure IEHP material complies with the reading level required by the regulatory agencies.
Run a health literacy assessment (HLA) on all member materials to obtain a 6th grade reading level and keep a record of the assessment.
Update projects in the project management tool and ensure all timelines and deliverables are met.
17.
Ensure all online IEHP member materials receive regulatory approval before production by working with Compliance.
Supervisory Responsibilities Leading:
Self Experience Qualifications Three (3) years of experience in writing, formulating copy and editing in the following industries:
health care, hospital, health plan, advertising, public relations, or other relevant industry.
Three (3) years of experience in digital communications including web, social media, texting and/or emailing.
Preferred Experience Experience with HTML coding a plus.
Education Qualifications Bachelor's degree in Business, Communications, Marketing, Public Relations or related field from an accredited institution required.
Drivers License Required No Knowledge Requirement Knowledge of Microsoft Office Suite, website content management, HTML, Good Ads and GA4.
Skills Requirement PC proficient.
Microsoft Office Suite, website content management, email platforms, and GA4.
The Digital Communications Strategist will possess exceptional customer service skills and ability to analyze programs.
Abilities Requirement The Digital Communications Strategist will possess the ability manage multiple projects, can triage projects, meet deadlines, and approach new opportunities with innovative ideas while maintaining IEHP standards of quality and brand voice.
Will also have the ability to articulate and present ideas and concepts to groups of people and ability to work with different personalities effectively.
Commitment to Team Culture The IEHP Team environment requires a Team Member to participate in the IEHP Team Culture.
A Team Member demonstrates support of the Culture by developing professional and effective working relationships that include elements of respect and cooperation with Team Members, Members and associates outside of our organization.
Working Conditions Position is eligible for telecommuting/remote work location model upon completing the necessary steps and receiving HR approval.
The incumbent approved to telecommute may periodically be required to report to IEHP's main campus for mandatory in-person meetings or for other business needs determined by IEHP leadership.
Work Model Location Telecommute Physical Requirements Gross Manipulation - CONSTANTLY Keyboarding:
Touch-Screen - CONSTANTLY Keyboarding:
Other - CONSTANTLY Use of computer mouse - CONSTANTLY Twisting - FREQUENTLY Bending - FREQUENTLY Squatting - FREQUENTLY Flexion of the neck - CONSTANTLY Extension of the neck - CONSTANTLY Twisting of the neck - CONSTANTLY Reaching (at shoulder level) - CONSTANTLY Reaching (below shoulder level) - FREQUENTLY Hearing:
One-on-One - CONSTANTLY Hearing:
In a group - CONSTANTLY Hearing:
Over the Telephone/Cell Phone - CONSTANTLY Hearing:
Conference Speakers/Video Calls/Radio Calls - CONSTANTLY Hearing:
Other sounds - CONSTANTLY Use hands/fingers to handle or feel - FREQUENTLY Fine manipulation - FREQUENTLY Simple Grasp - FREQUENTLY Up and down flexion of wrist - CONSTANTLY Side to side motion of the wrist - CONSTANTLY Turning/rotation of wrist or hand - CONSTANTLY Powerful Grasp/Tight Grasp - FREQUENTLY Alternate Sit/Stand or Walk at Will - CONSTANTLY Standing - FREQUENTLY Walking - FREQUENTLY Climbing - FREQUENTLY Sitting - CONSTANTLY Communicate:
Information/ideas verbally - CONSTANTLY Communicate:
Verbally engage with customer base - CONSTANTLY Communicate:
Give Instructions, advise, warn, instruct - CONSTANTLY Indoors - FREQUENTLY Outdoors - FREQUENTLY Lighting - CONSTANTLY Far Visual Acuity - FREQUENTLY Near Visual Acuity - CONSTANTLY Perform complex and varied tasks - CONSTANTLY Develop and maintain positive work relationships - CONSTANTLY Adaptability:
rate of change in work location - FREQUENTLY Adaptability:
rate of change in work schedule - CONSTANTLY Adaptability:
rate of change in work tasks - CONSTANTLY Regular contacts:
co-workers, supervisor - CONSTANTLY Regular contacts:
recurring clients - CONSTANTLY Other contacts:
public exchange - CONSTANTLY Other contacts:
one-time clients - CONSTANTLY Decision-making - FREQUENTLY Lead/Influence Others - FREQUENTLY Work review - CONSTANTLY Rapid Pace of work - FREQUENTLY Control of work pace - FREQUENTLY Pace of work with faster/slower work periods - FREQUENTLY Problem Solving - CONSTANTLY Memory - CONSTANTLY Understand and follow direction - CONSTANTLY Regular and reliable attendance - CONSTANTLY A reasonable salary expectation is between $70,012.
80 and $89,273.
60, based upon experience and internal equity.
Inland Empire Health Plan (IEHP) is the largest not-for-profit Medi-Cal and Medicare health plan in the Inland Empire.
We are also one of the largest employers in the region, designated as Great Place to Work.
With a provider network of more than 5,000 and a team of more than 3,000 employees, IEHP provides quality, accessible healthcare services to more than 1.
5 million members.
And our Mission, Vision, and Values help guide us in the development of innovative programs and the creation of an award-winning workplace.
As the healthcare landscape is transformed, we're ready to make a difference today and in the years to come.
Join our Team and make a difference with us! IEHP offers a competitive salary and stellar benefit package with a value estimated at 35% of the annual salary, including medical, dental, vision, team bonus, and state pension plan.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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